1 in 3 US adults cook around dietary restrictions.
If that's your kitchen, this is your planner.
Keep the meals you already trust in one place, plan your week in about five minutes, and walk out of the store with everything you need — sorted aisle by aisle, across every store you shop. No surprise ingredients, no second-guessing. Just your food, made easy.
Your recipes, your ingredients, your stores — we just handle the planning. Have a look around — no sign-up needed.
You're standing at the open fridge — ingredients, but no plan. And when food has to work a certain way for your family, grabbing "whatever's easy" isn't really an option. So you stand there and do the math, tired, every single night.
Here's the thing: it was never a cooking problem. You already have a handful of meals you love and trust. The only missing piece is a simple system that gets one of them on the table tonight — without the daily scramble.
"Most of us know exactly what we like to cook. We just need a little help staying organized enough to actually do it."
Your week's plan becomes one list, split across every store your ingredients actually come from, printed in the order you walk the aisles.
The regular grocery, the warehouse club, the specialty market that carries your safe brands. Two stores or five — your call.
Each aisle gets a default store — bulk meat to the warehouse, safe baking to the specialty shop — and any single item can be reassigned in one tap.
Filter the list per store, then walk it top to bottom: produce, meat, dairy, done. No backtracking. No "wait, did I get the…" at checkout.
The safe pantry items you stock deep are skipped automatically — with a one-tap "buy this week" when you run low.
Paste a recipe, drop in a URL, type it once, or build it in a few taps with the Quick Recipe wizard. Your recipes — the ones you can make with your eyes closed — become the heart of the whole thing. Mix-and-match sides included.
Tap dinners into Monday through Sunday. Repeat last week in one tap, mark nights as leftovers or eating out, and let the rotation nudge resurface favorites you haven't cooked in weeks.
Your list builds itself — grouped by aisle, quantities combined, pantry staples subtracted, and split across the stores that actually carry your ingredients: the regular run, the warehouse trip, the specialty shop with the safe brands. Shop Mode keeps your phone awake and works offline.
It all starts with the weekly Plan. From there, the Pantry, Shopping, and Stores tabs are the quiet workhorses — each one removes a specific way weeknight cooking leaks money or steals minutes.
Tap a trusted meal onto any night — dinner, with a lunch right under it. A Tonight card always shows what's next, Repeat last week rebuilds a good week in one tap, and a quiet progress bar tracks how many nights are covered. Mark a night leftovers or eating out, swap or remove anything, then share the whole plan with your household as plain text.
The Pantry is where you flag the ingredients that show up across lots of recipes and the ones you already keep on hand — flour, olive oil, salt, soy sauce. Once an item lives here, it's automatically left off every shopping list, so you stop buying the same things over and over and ending up with a third bottle of oil or two half-used bags of flour. The week you actually run low, one tap adds it back to that week's list only.
Duplicate quantities combined, pantry items removed, and sorted aisle-by-aisle the way you physically walk the store. No wandering, no doubling back for the lemons — one clean pass and you're out. Shop Mode keeps your phone awake and works offline.
Route each aisle to the store that's cheapest or carries your brand — bulk proteins at the warehouse, the rest at the grocery, specialty items where they live. Every trip becomes its own filtered list, so you buy right without the extra stops.
The Pantry, Shopping, and Stores tabs above do the heavy lifting. These are the touches that make it feel like it was built for you.
No feed pushing recipes at you, no surprise swaps. Every meal and every ingredient came from you — added once, yours for good.
Paste a link, type it once, or tap through the Quick Recipe builder with sensible amounts already filled in. Setup is the easy part.
Plan lunches right alongside dinners — because dietary needs don't take the afternoon off.
Need something that isn't part of a meal? Add it to the list and it tucks into the right aisle — one organized trip, no second list to lose.
Big, one-handed checkoff and a progress bar, with a screen that stays awake — and it works even where the signal drops.
Text the whole week or the shopping list in one tap. The plan stops living in just one person's head.
Not a stranger's recipe. Not a kit's compromise. Your meals, your ingredients, on the table — without the mental load.
When she plans her week, the days go smoothly; when she doesn't, she feels the difference. She doesn't need an app to pick her food — she's got that part down. She just needs the five-minute plan to be so easy that even her busiest week can't knock it over.
His toughest choices show up at 6 p.m., wiped out, with an empty fridge. With a few dinners he trusts already on the calendar — and a list that simply skips the junk — the easy choice and the good choice finally line up.
The app quietly keeps her on track in the background. She can see just her own meals when she wants, and still grab the family's snacks without them ever tempting her.
Simple, honest pricing — one plan, no tiers, no add-ons. Here's what we're planning at launch.
We're in beta now — public sign-ups open soon. Want early access?
Planned annual option: $80/year — two months free.
Five minutes of planning. One organized trip across all your stores. Only the food you actually want to eat. The hard part was never the cooking — it's having a simple system that gets a meal you love to the table. That's the part we handle, so you can get back to your life.
Public launch coming soon · already a member? Log in above.
